Video streaming service Viki has settled an $8 million class action lawsuit over allegations of privacy violations, specifically the unlawful sharing of user data with Facebook. The dispute centered on claims that Viki had violated the federal Video Privacy Protection Act (VPPA) by disclosing user data without obtaining necessary consent. According to the lawsuit, Viki allegedly used Facebook's Meta Pixel web tracking tool to share user identities and their video-viewing preferences. The VPPA prohibits video service providers from sharing identifiable information about a consumer's video-watching history without consent, thus the company was accused of breaking this law. Despite not admitting any wrongdoing, Viki agreed to settle the matter to address the VPPA class action lawsuit. The settlement will benefit individuals who used Viki.com to request or obtain video content between January 12, 2016, and July 30, 2024, while simultaneously using a Facebook and Viki account. As part of the settlement, Viki also committed to ceasing the use of the Meta Pixel web tracking tool on any page displaying video content unless it obtains necessary consent or the VPPA is revised. This lawsuit not only has implications for Viki and its users but may also impact broader discussions about user privacy, consent, and the responsibility of streaming platforms in the digital era.