Formula 1, the renowned racing company that hosts global events, recently agreed to a $5.5 million settlement of a class action lawsuit over allegations of unlawful data sharing. The suit, filed under the federal Video Privacy Protection Act (VPPA), claimed that Formula 1 shared subscriber information with third parties without consent, thus identifying consumers as having viewed specific videos on their website. This settlement applies to consumers who had a Formula 1 account and accessed their digital properties in the US to watch a pre-recorded video between May 1, 2022, and June 24, 2025. Even though Formula 1 has not admitted any wrongdoing, they have agreed to the multi-million-dollar settlement to bring a resolution to this VPPA lawsuit. The settlement has significant implications for the industry and consumers alike, underscoring the importance of data privacy and the need for businesses to obtain explicit consent before sharing subscriber data. It also serves as a reminder of the penalties businesses can face for violating federal privacy laws such as the VPPA. The settlement provides potential payouts of up to $17 to each claimant, although actual payments may vary based on the number of claims filed. The deadline for submitting a claim is September 22, 2025, with a final approval hearing set for October 30, 2025. The case highlights the potential consequences for organizations that do not adhere to data privacy regulations, ultimately reinforcing the importance of protecting consumer data in the digital age.