The class action lawsuit against DSW and parent company Designer Brands that resulted in a $4.43M settlement pertains to alleged violations of the Telephone Consumer Protection Act (TCPA). TCPA is a federal law that restricts telephone solicitations and the use of automated telephone equipment. Specifically, the lawsuit alleges that DSW and Designer Brands sent marketing text messages to consumers who had requested not to receive further messages, thereby violating their consumer rights as outlined in the TCPA. Those who received such marketing messages from DSW or Designer Brands after opting out between September 1, 2018, and September 1, 2024, are eligible for a payout from the settlement, with claims to be filed by June 30, 2025. The retail and footwear industry and other sectors that heavily rely on digital marketing should take this as a reminder to respect consumer's rights when conducting marketing campaigns.