Clif Bar Settles $12M Lawsuit Over Misleading Health Claims on Product Packaging
Deadline
Deadline: February 1, 2025
Total Settlement Amount
Total amount allocated for all claims
Individual Payout Range
Estimated amount per eligible claim
Proof of Purchase
Proof of purchase is not required to file a claim, but having it can increase the compensation amount. Without proof, compensation is capped at $15, while with proof, you can receive up to $50, depending on the number of bars purchased.
Settlement Summary
Clif Bar & Company, a popular provider of nutrition bars, has settled a class action lawsuit for $12 million. The lawsuit charged the company with misleading advertising, alleging that Clif Bars were falsely promoted as nutritional and healthy despite their high sugar content. Terms such as "nutrition" and "nourishing" on the packaging led consumers to believe the bars were healthier than they were. Although Clif Bar denies any wrongdoing, it agreed to the settlement to prevent further litigation. This case reflects a broader issue of transparency and truth in advertising in the food industry. Misleading health claims on food packaging can result in consumer perception that differs significantly from the nutritional reality of the product. In this case, consumers who purchased the specified Clif Bar products for household use, not for resale, during the class period are eligible for a payout. Payouts will vary based on the number of bars purchased, and while proof of purchase isn't required to file a claim, it can increase the compensation amount. This case serves as a reminder to consumers to scrutinize health claims on food packaging and for companies to ensure they are living up to the promises made on their products.
Entities Involved
Eligibility Requirements
- Must have purchased the specified Clif Bar products for household use, not for resale, during the class period
- Class period is defined as April 19, 2014, to March 31, 2023, for California and New York residents, and March 31, 2019, to March 31, 2023, for residents of other states
- Must have purchased one of the following Clif Bar products: Clif Kid ZBar, Original Clif Bar
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