In a fascinating development for the ice cream industry, a hefty $8.85 million class action settlement has been reached between Breyers and consumers. The lawsuit was filed after allegations surfaced that Breyers falsely advertised some of their vanilla-flavored ice creams. Plaintiffs claimed that the company's labeling of its Natural Vanilla ice cream misled consumers into thinking it contained only vanilla flavor from vanilla plants when it allegedly contained non-vanilla "plant flavors". Despite Breyers denying these claims, the settlement was agreed upon to allow the company to move forward. This lawsuit has significant implications for the food industry, underlining the importance of accurate product labeling and the consequences of misguidedly suggesting "natural" components. Consumers who purchased Breyers Natural Vanilla ice cream in the United States between April 21, 2016, and August 14, 2024, may qualify for a payout from the settlement. The payout is $1.00 per product purchased with proof of purchase, or $1.00 per product without proof of purchase (up to a maximum of 8 products). This case is a stark reminder for food companies to be transparent with their product labeling to maintain trust with consumers and avoid costly legal implications.