Aspen Dental, the dental management company, has agreed to settle a class action lawsuit for $18.7 million over alleged consumer privacy violations. The lawsuit claimed Aspen Dental violated privacy rights through the use of tracking pixels on its website, gathering sensitive data about visitors and sharing it with third parties, specifically Meta and Google. The class action includes those who booked appointments on the company's website between February 20, 2022, and January 1, 2025, divided into two groups. While Aspen Dental did not admit any wrongdoing, they opted to resolve the allegations via the substantial settlement fund. This lawsuit underscores the increasing scrutiny over data privacy and the implementation of tracking technologies on websites. It serves as a pivotal reminder to companies about adhering to privacy laws and the potential consequences of non-compliance. Class members of the lawsuit can receive a cash payment that varies based on their group and the number of claims filed. Particularly, Group 1 members can receive a pro rata share of the net settlement fund, and Group 2 members will receive a flat-rate payment of $15. The deadline to submit a claim and potentially benefit from the lawsuit is September 15, 2025.