Toyota of North Miami is facing a class action over alleged unwanted promotional text messages sent to consumers who had already opted out. Text-message marketing is a common tool for auto dealerships because it’s cheap and immediate, but it’s also tightly regulated: recipients generally must give prior consent, and once someone opts out, businesses are expected to stop texting promptly. According to the settlement notice website, the proposed class includes people who opted out yet still received texts between March 10, 2021 and September 20, 2025, with no proof required to submit a claim and a deadline of April 9, 2026. The lawsuit was filed to seek compensation and to enforce compliance with the Telephone Consumer Protection Act (TCPA) and related FCC rules governing automated texts and opt-out mechanisms. Cases like this are significant because they pressure companies to maintain accurate “do-not-text” lists and ensure vendors, CRM systems, and dealership marketing platforms honor opt-out requests across all campaigns. Similar TCPA class actions have been brought against retailers, banks, hospitality companies, and other automotive businesses for alleged autodialed or unauthorized texts, and they often lead to changes in consent practices, recordkeeping, and opt-out processing that ripple across the marketing industry as companies try to reduce the risk of per-message statutory damages and large aggregated exposure in class litigation.