Tallahassee Memorial HealthCare (TMH) is facing a proposed class action settlement over allegations that data from its patient portal was improperly shared through online tracking tools—technology often used by websites to measure traffic, improve user experience, or target ads. Patient portals can contain highly sensitive information (such as appointment details, communications, and health-related interactions), so even limited data signals tied to a person’s identity can raise serious privacy concerns. The settlement site indicates that current or former TMH patients with an active portal account between December 29, 2019 and December 31, 2024 may be included, with a $17 payment and credit monitoring available and no proof required, with a claims deadline of 2/9/26. The lawsuit was filed because plaintiffs claim that patients were not adequately informed and did not meaningfully consent to this type of data sharing, which they argue could expose private health-related information or allow third parties to infer medical interests. Its significance is less about the dollar amount and more about the message to healthcare organizations that “routine” web analytics practices can create legal risk when applied to digital health tools. The case also fits a broader wave of similar suits against hospitals and health systems alleging that pixels or tracking code (sometimes associated with large advertising and social media platforms) transmitted patient-related data; the disputes often turn on transparency, consent, and whether the information qualifies as protected health information under HIPAA or triggers other privacy and consumer protection laws, especially as regulators have warned that tracking technologies on patient-facing pages may implicate HIPAA compliance obligations and require tighter governance over vendors and data flows.