The lawsuit centers on alleged unwanted marketing texts sent on behalf of Keller Williams Realty Landmark to people who had placed their phone numbers on the National Do Not Call Registry, a federal opt-out list intended to curb telemarketing. According to the settlement notice, the proposed class includes anyone who received two or more such texts between June 24, 2020 and December 15, 2025, even though the Registry is designed to prevent companies from contacting consumers who have signaled they don’t want solicitations. This kind of dispute has become increasingly common as real estate and other industries rely on high-volume texting platforms to generate leads quickly and cheaply. The case was filed under the Telephone Consumer Protection Act (TCPA) and related Do Not Call rules, which can impose statutory damages for prohibited calls or texts and often make class actions economically viable even when individual losses are small. The reported $3.1 million settlement reflects the legal risk businesses face when marketing campaigns are not tightly controlled—particularly around consent, opt-out mechanisms, and “scrub” practices that compare contact lists against the Do Not Call Registry. Similar TCPA class actions have targeted companies across sectors like insurance, home services, and retail for automated or bulk messaging, and the broader implication is that firms using text marketing must treat compliance as a core operational requirement, not a last-minute check, especially given overlapping federal rules and state “mini-TCPA” laws that can add stricter standards or additional penalties