Joybird 7.15 million settlement for deceptive discount advertising that misled buyers

Joybird, the online furniture brand owned by La‑Z‑Boy, agreed to a $7.15 million settlement to resolve a class action alleging it deceptively advertised discounts that led shoppers to pay more than they otherwise would have. Plaintiffs say sale prices shown on Joybird.com and in stores between Dec. 18, 2019, and Oct. 31, 2025, in California, Oregon and Washington misrepresented true savings; Joybird denied wrongdoing but will provide an estimated $115 per class member in cash or store credit. The settlement outlines eligibility, a Feb. 13, 2026 claim/deadline for exclusion or objection, and a final approval hearing set for March 6, 2026, with claimants required to submit proof tied to their purchase contact information. This case fits into a wave of consumer suits over “was/now” or inflated reference prices and highlights how state consumer‑protection statutes (such as California’s Unfair Competition Law and related state acts) and FTC advertising guidance can be applied to pricing practices. Retailers commonly face litigation or regulatory scrutiny for unclear or misleading discount claims, and settlements like this can push companies toward clearer, better-documented promotional pricing and prompt shoppers to keep receipts and verify advertised savings before purchasing.