HSCGP, LLC—a company that runs websites and patient portals for healthcare providers owned by LifePoint Health—faced a class action over allegations that its portals used the Meta Pixel and similar website tracking tools in ways that shared sensitive visitor data with third parties. These tracking pixels, common across the internet for advertising and analytics, can transmit details about what pages a user viewed or what actions they took; when deployed on healthcare sites, that data can implicate personally identifiable information (PII) and potentially protected health information (PHI), raising acute privacy concerns because patients often assume portal interactions are confidential. The lawsuit was filed because plaintiffs claim HSCGP disclosed patients’ PII/PHI to third parties via tracking technology without proper consent, potentially violating privacy and consumer-protection laws; HSCGP denies wrongdoing but agreed to a settlement to avoid the cost and uncertainty of continued litigation. Under the settlement described, eligible U.S. residents who accessed a covered patient portal between August 1, 2021 and June 30, 2023 can submit a claim (with required proof/validation) for a $38 payment, with a claim deadline noted as May 19, 2025 in the notice materials—highlighting how even “invisible” website code can become the basis for concrete legal exposure and patient remediation when it intersects with healthcare data. More broadly, this case fits into a growing wave of lawsuits targeting hospitals, telehealth providers, and health-adjacent services for embedding pixels from Meta, Google, and other ad-tech vendors on pages involving appointments, prescriptions, or symptom searches, echoing similar “pixel tracking” privacy settlements across the industry. The regulatory backdrop includes HIPAA’s limits on disclosing PHI by covered entities and business associates, as well as Federal Trade Commission scrutiny and evolving state privacy laws that restrict sharing sensitive health-related data for advertising; together, these pressures are pushing healthcare organizations to redesign web analytics practices, tighten vendor contracts, and treat tracking technologies as potential data disclosures rather than harmless marketing tools.