Balance of Nature, sold by Evig, LLC, markets premium-priced dietary supplements such as Fruits and Veggies capsules and Fiber & Spice powder as “whole food” nutrition meant to help fill gaps in fruit, vegetable, and fiber intake. The class action focuses on whether the company’s advertising and labeling overstated product quality, the accuracy of listed ingredients, or the health benefits consumers could expect—claims that can be especially persuasive in the supplement industry, where products are widely promoted through testimonials, “clinically inspired” language, and broad wellness messaging. The lawsuit (filed in Missouri state court as *Morris v. Evig, LLC*) was brought under consumer-protection theories alleging deceptive and misleading trade practices, arguing that shoppers paid more based on impressions created by marketing rather than what the products actually delivered. Without admitting wrongdoing, Balance of Nature agreed to a $9.95 million settlement to avoid the cost and risk of continued litigation; eligible U.S. purchasers from March 28, 2019 to October 27, 2025 can seek small cash payments (with higher caps if they can show proof of purchase), making the case significant as a price-premium challenge to how supplements are positioned and sold to everyday consumers. More broadly, this fits a recurring pattern of class actions targeting supplement and “functional food” claims—especially where labels or ads imply disease prevention, clinically proven outcomes, or ingredient equivalency to whole foods. U.S. supplements are regulated under the Dietary Supplement Health and Education Act (DSHEA), which allows “structure/function” claims (e.g., “supports immune health”) but prohibits unapproved disease-treatment claims, and requires a disclaimer that the FDA has not evaluated the statement; the FDA and FTC also police labeling and advertising for deception, but much enforcement happens through private lawsuits like this one when consumers allege the marketing crossed the line from permissible wellness language into misleading promises.